:root{--orange:#ff5b50;--ink:#171717;--white:#fffefa;--soft:#f4f1ea;--line:#dedbd4}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--white);color:var(--ink);font-family:'DM Sans',sans-serif}.topline{background:var(--orange);padding:10px 5vw;text-align:center;font:11px 'DM Mono';letter-spacing:.04em;text-transform:uppercase}.topline span{padding:0 8px}header{height:78px;padding:0 5vw;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line);position:sticky;top:0;background:#fffefaed;backdrop-filter:blur(10px);z-index:5}.logo{font-size:26px;font-weight:700;letter-spacing:-1.5px;color:var(--ink);text-decoration:none}.logo span{color:var(--orange);margin-right:2px}nav{display:flex;gap:28px}nav a{font-size:14px;font-weight:600;color:var(--ink);text-decoration:none}.head-cta,.button{border:0;background:var(--orange);color:var(--ink);padding:14px 18px;border-radius:99px;text-decoration:none;font-weight:700;font-size:14px;display:inline-flex;gap:28px;align-items:center}.hero{min-height:655px;display:grid;grid-template-columns:1.15fr .85fr}.hero-copy{padding:100px 7vw}.eyebrow{font:11px 'DM Mono';letter-spacing:.07em;text-transform:uppercase;margin:0 0 24px;color:#68655f}.hero h1,.statement h2,.niches h2,.funnel h2,.deliverables h2,.crm h2,.price h2,.apply h2{font-size:clamp(47px,5.7vw,82px);line-height:.96;letter-spacing:-.075em;margin:0}.hero em,.statement em,.niches em,.funnel em,.deliverables em,.crm em,.price em,.apply em{font-family:'Playfair Display';font-weight:500;letter-spacing:-.055em}.hero-copy>p:not(.eyebrow){font-size:19px;line-height:1.55;max-width:615px;margin:30px 0;color:#514e48}.hero-actions{display:flex;gap:22px;align-items:center}.hero-actions span{font:11px/1.5 'DM Mono';color:#65615b}.signal{background:var(--orange);position:relative;overflow:hidden;padding:70px 6vw}.arrow{font-size:clamp(220px,26vw,420px);line-height:.7;position:absolute;right:-10px;top:70px;font-family:Arial,sans-serif;transform:rotate(-4deg)}.signal>p{font:18px/1.05 'DM Mono';position:relative;z-index:1}.signal-card{background:var(--white);position:absolute;width:250px;right:11%;bottom:80px;padding:20px;transform:rotate(-5deg);box-shadow:8px 8px 0 #171717}.signal-card small,.crm-grid span{font:10px 'DM Mono';letter-spacing:.04em}.signal-card strong{display:block;font-size:22px;line-height:1.03;letter-spacing:-.05em;margin:26px 0}.signal-card i{font:10px 'DM Mono';color:#777}.statement{text-align:center;padding:125px 15vw;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.statement h2{max-width:920px;margin:auto}.statement>p:not(.eyebrow){max-width:650px;margin:30px auto 0;color:#58544e;line-height:1.55;font-size:18px}.niches{padding:110px 7vw;display:grid;grid-template-columns:1fr 1fr;gap:8vw}.niches h2{font-size:clamp(43px,5vw,70px)}.niche-list{display:flex;align-content:flex-start;align-items:flex-start;gap:10px;flex-wrap:wrap}.niche-list span{border:1px solid var(--ink);border-radius:100px;padding:12px 14px;font-size:15px;transition:.25s ease}.niche-list span:hover{background:var(--orange);transform:translateY(-4px) rotate(-1deg)}.funnel{background:var(--ink);color:var(--white);padding:105px 7vw}.funnel .eyebrow{color:#afa9a0}.funnel-row{display:grid;grid-template-columns:repeat(4,1fr);margin-top:65px;border-top:1px solid #56524d}.funnel article{padding:23px 24px 10px 0;margin-right:24px;border-right:1px solid #56524d}.funnel article:last-child{border:0}.funnel b{font:12px 'DM Mono';color:var(--orange)}.funnel h3{font-size:23px;letter-spacing:-.05em;margin:36px 0 10px}.funnel p{color:#b7b1aa;line-height:1.5;font-size:14px}.deliverables{padding:115px 7vw;display:grid;grid-template-columns:.9fr 1.1fr;gap:9vw;background:var(--soft)}.deliverables h2{font-size:clamp(45px,5vw,70px)}.deliverables-title>p:not(.eyebrow){color:#5d5953}.deliverable-list{border-top:1px solid #aaa59d}.deliverable-list article{display:grid;grid-template-columns:90px 1fr;gap:15px;padding:23px 0;border-bottom:1px solid #aaa59d}.deliverable-list b{font-size:37px;letter-spacing:-.07em;color:var(--orange)}.deliverable-list h3{margin:3px 0 8px;font-size:21px;letter-spacing:-.04em}.deliverable-list p{margin:0;color:#605b54;line-height:1.48}.crm{padding:110px 7vw}.crm>div:first-child{max-width:730px}.crm h2{font-size:clamp(45px,5vw,70px)}.crm>div>p:not(.eyebrow){line-height:1.55;color:#5a554e;font-size:18px}.crm-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:15px;margin-top:55px}.crm-grid article{border:1px solid var(--ink);padding:25px;min-height:220px;transition:.3s ease}.crm-grid article:hover{background:var(--orange);transform:translateY(-8px);box-shadow:7px 7px 0 var(--ink)}.crm-grid h3{font-size:25px;letter-spacing:-.05em;line-height:1;margin:42px 0 12px}.crm-grid p{font-size:14px;line-height:1.5;margin:0}.price{background:var(--orange);padding:110px 7vw;text-align:center}.price h2{font-size:clamp(47px,5vw,72px)}.price article{background:var(--white);max-width:980px;margin:55px auto 18px;text-align:left;padding:38px;display:grid;grid-template-columns:1fr 1fr;gap:30px;box-shadow:10px 10px 0 var(--ink)}.price article p{font:11px 'DM Mono';margin:0}.price h3{font-size:74px;letter-spacing:-.09em;margin:16px 0 4px}.price h3 sup{font-size:28px;vertical-align:30px}.price h3 span{font-size:17px;letter-spacing:0}.price small{font-size:12px}.price ul{list-style:none;padding:0;margin:0;line-height:2;font-size:15px}.price li:before{content:'↗';color:var(--orange);margin-right:8px}.price .button{align-self:end;justify-self:start}.addons{font:12px/1.5 'DM Mono';max-width:740px;margin:25px auto 0}.apply{padding:110px 12vw;display:grid;grid-template-columns:1fr 1fr;gap:9vw}.apply h2{font-size:clamp(45px,5vw,70px)}form{display:grid;gap:14px}label{font-size:12px;font-weight:700}input,textarea{display:block;width:100%;margin-top:6px;border:1px solid #aaa59d;border-radius:7px;padding:14px;background:var(--white);font:15px 'DM Sans'}textarea{height:96px;resize:vertical}.apply small{font:11px 'DM Mono';color:#68625a}footer{background:var(--ink);color:var(--white);padding:36px 7vw;display:flex;align-items:center;gap:38px}footer .logo{color:var(--white)}footer p{font-size:14px;color:#b4ada6;margin:0}footer>a:last-child{margin-left:auto;color:var(--orange);font-size:13px;text-decoration:none}@media(max-width:800px){nav{display:none}.hero,.niches,.deliverables,.apply{grid-template-columns:1fr}.hero-copy{padding:75px 7vw}.signal{min-height:390px}.statement{padding:90px 7vw}.niches,.deliverables,.crm,.price{padding:80px 7vw}.funnel-row,.crm-grid{grid-template-columns:1fr 1fr}.funnel article:nth-child(2){border-right:0}.price article{grid-template-columns:1fr}.apply{padding:80px 7vw}footer{display:grid;gap:12px}footer>a:last-child{margin:0}}@media(max-width:500px){.head-cta{padding:10px 13px}.hero h1{font-size:51px}.funnel-row,.crm-grid{grid-template-columns:1fr}.funnel article{border-right:0;border-bottom:1px solid #56524d}.price article{padding:24px}.signal-card{right:15%;bottom:40px}.hero-actions{align-items:start;flex-direction:column}}